Post by account_disabled on Mar 7, 2024 4:32:12 GMT -5
by Editorial Staff - 26 November 2020 Among the most effective B2B lead generation strategies is undoubtedly video marketing. The fact that videos are among the contents most appreciated by the public is no longer news. According to CISCO , video traffic will account for 80% of web traffic globally by 2022 . Video is content that works well for various reasons: suitable for viewing on any type of device, it is able to generate high engagement and easily remain imprinted in the memory of those who watch it. In this article we will see how to exploit the potential of video marketing in the business field when the aim is to obtain new leads. B2B lead generation strategies: types of videos to attract leads But which videos work best if the aim is to attract new leads? We are at the top of the funnel: it is reasonable to A**ume that the users we intend to intercept are in the process of collecting the information necessary to define their needs and get an idea of the possibilities available to them.
Consequently, it will be necessary to focus on content capable of attracting the Germany Phone Number attention and interest of a prospect who is not yet aiming directly to purchase, but rather to improve his knowledge on a specific topic in order to then be able to make a more informed choice. . Let's see some examples. Webinars In times of Covid, webinars have proven to be one of the most used tools by marketers to maintain a connection with their audience and obtain new interesting contacts. A good strategy, if the objective is to do lead generation, is to make the webinar accessible only to users who have registered in advance for the event: in this way we will have opened an additional channel (that of email) to be used to keep in contact with prospects, even just through a newsletter. If you have organized a live event, to make the most of this type of content it is worth saving a recording of the webinar , to be made accessible both to those who participated and to users who did not have the opportunity to be present at the event. live event.
Insights on topics relevant to the reference sector Proposing video insights on topics relevant to the sector is the best strategy to highlight the expertise of your company team . In this case the objective of the video is to involve the prospect by providing training content or sharing specific information. The aim is to educate users interested in the topics covered, start building a relationship and increase trust in the company. “How to” videos These are contents with a more practical slant , guides that aim to provide users with the tools and operational methodologies to address a specific problem. They have an educational purpose and, ultimately, serve to gain credibility: a practical demonstration that the company is highly competent within its reference sector.
Consequently, it will be necessary to focus on content capable of attracting the Germany Phone Number attention and interest of a prospect who is not yet aiming directly to purchase, but rather to improve his knowledge on a specific topic in order to then be able to make a more informed choice. . Let's see some examples. Webinars In times of Covid, webinars have proven to be one of the most used tools by marketers to maintain a connection with their audience and obtain new interesting contacts. A good strategy, if the objective is to do lead generation, is to make the webinar accessible only to users who have registered in advance for the event: in this way we will have opened an additional channel (that of email) to be used to keep in contact with prospects, even just through a newsletter. If you have organized a live event, to make the most of this type of content it is worth saving a recording of the webinar , to be made accessible both to those who participated and to users who did not have the opportunity to be present at the event. live event.
Insights on topics relevant to the reference sector Proposing video insights on topics relevant to the sector is the best strategy to highlight the expertise of your company team . In this case the objective of the video is to involve the prospect by providing training content or sharing specific information. The aim is to educate users interested in the topics covered, start building a relationship and increase trust in the company. “How to” videos These are contents with a more practical slant , guides that aim to provide users with the tools and operational methodologies to address a specific problem. They have an educational purpose and, ultimately, serve to gain credibility: a practical demonstration that the company is highly competent within its reference sector.